While filling out an online job application might seem like a necessary but insignificant step in the hiring process, the quality and thoroughness of your application package plays a bigger role in landing interviews than you realize.
That’s because reviewers evaluate an applicant’s ability to follow instructions—and how well they address the specific questions or requirements outlined in the job description—when deciding who to move forward and who to reject.
In fact, savvy employers often ask candidates to insert a specific word like “sunshine” into their application form to filter out those who don’t read the instructions or job posting carefully, warned Brad Kielinski, founder of tech recruitment firm IT Pros.
Tired of getting rejected? Here’s how to submit an error-free, high-quality application that emphasizes your suitability for a role.
Speak to the Reviewer
Here’s one of the simplest (and most effective) techniques to make your written responses on job application forms more engaging: picture the person you’re writing to, advised Steven Lowell, career coach and pioneer of the reverse recruiting model.
Instead of creating short or otherwise lackluster answers to questions (such as “Why do you think you are qualified for this position?”), think of it as a conversation where both parties are actively involved and contributing to a meaningful exchange. Don’t just focus on hard skills; make a personal statement by emphasizing personal attributes and interpersonal skills that shape how you work with others.
To achieve a conversational tone and flow, Lowell suggests dictating your answers into Microsoft Word or on a Mac. After you talk things through, refine and clean up the text to improve accuracy, clarity and overall quality before pasting it into the form.
Even if you are answering questions about your professional qualifications, don’t just copy and paste from your resume or an AI answer generator, both of which can be perceived as lazy. Always add a little extra original text that provides insight into who you are by revealing your passions, career interests or areas where you excel.
Connect the Dots
While you are not required to fill out optional sections, leaving areas blank could make your application seem incomplete or less thorough.
In the current environment, it’s better to fill out fewer applications and put more effort into applying for jobs you really want to make a favorable impression on the reviewer, Kielinski said.
For instance, show that you’ve read the job description and researched the company by using keywords and phrases from the job description in your responses and in your resume.
Take advantage of the open and optional fields on the application by presenting your information in a question and answer (Q&A) format. Outline a key requirement for the position, then detail your relevant experience and how it aligns with that requirement directly below, so the reviewer can easily see why you’re qualified.
If possible, consider attaching copies of certifications, awards, references, portfolios, work samples, publications or any other relevant material that demonstrates your value and suitability for the job. For example, if the job description asks for a specific certification, you should attach a copy of it to your application.
Establishing yourself as a local person with knowledge and ties to the tech community always helps, Lowell noted. Try to mention the name of local events, trade shows, workshops or organizations you support. With people all over the globe applying for jobs, having a deep understanding of the local business community and its needs is a differentiator.
Watch Out for Knockouts
Submitting the wrong answer to knockout questions that are designed to quickly screen out candidates who don’t meet critical skills or “must-have” requirements can automatically disqualify you for the position. Some ask simple “yes or no” questions; others ask you to rate your skills and preferences. For example:
Are you familiar with Agile or Scrum methodologies?
- Do you have a specific certification?
- Do you have an active clearance?
- Are you willing to work onsite?
- What programming languages are you proficient in?
If space permits, try offering a substitute such as years of experience for a certification or provide work samples, recommendations or references in lieu of a requirement. Fortunately, studies indicate that employers are willing to hire applicants that don't meet the full requirements for the jobs they're applying for. You may be able to overcome a minor shortfall by strategically highlighting your strengths and demonstrating your willingness to learn and a history of acquiring new skills.
Be Early
Data shows that being among the first to apply for a position can significantly improve your chances of getting noticed and considered, since recruiters often stop reviewing applications once they have a slate of qualified candidates.
Maximize the return on your efforts by applying for jobs that have been posted in the last 24 hours and have attracted a small number of applicants.
Pre-Apply
One of the best ways to stand out and boost your application is to network with a hiring manager or recruiter at the company before you apply. Generally, you should briefly articulate your reasons for wanting to apply and how the opportunity aligns with your goals in an email or through a professional networking site. Then explain that you intend to apply and that you hope your contact will be on the lookout for your application.
Along those same lines, Kielinski suggests recording an introductory video call on Zoom or a similar messaging platform and then attaching the file to a cover letter or email (or sharing the link in a job application).
Taking that one extra step to showcase your personality, style and the value you offer to an employer can significantly increase the chances of your application standing out from other applicants in a competitive job market.
