Role & Responsibilities Essential Duties and Responsibilities include the following: Specific responsibilities include: Strategic: Digital Marketing: CRM, content, campaigns, database marketing, marketing technology, adtech DTC: strategy, experience, consumer Operational: Consumer KPIs: audience/database, engagement, ROI Cross-business stewardship: DG, Experiential, eCommerce Global SLAs: supporting KPIs Responsibilities: Lead the marketing platform team and build the strategy for an audience