Amazon.com has launched a new service called Transparency which is sold to brands who seek to prevent defects (e.g. counterfeit) in the supply chain . This team is solving a 1.7 Trillion dollar global, retail industry challenge across all retail channels.The vision for this service is to be the standard for global, retail agnostic, track and trace and beyond Amazon scale. It will enhance the way consumers search for products based on their authenticity and transparency in origin and materials us