We are seeking a hands-on Google Tag Manager specialist to implement, validate, and troubleshoot website tracking for a life sciences client. The specialist will work directly with marketing, web development, and QA teams to establish reliable measurement and support upcoming website releases. Immediate availability and the ability to work independently are priorities.
Role: Goolge Tag Manager Specifilist
Location: Abbott Park, Illinois (North Chicago, IL) - Onsite Work
Duration: 6 Months
Key Responsibilities
• Audit existing GTM containers and configure tags, triggers, variables, and data-layer events against agreed tracking requirements.
• Implement GA4 measurement for page views and relevant interactions, such as CTA clicks, form submissions, downloads, and video engagement.
• Validate tag firing and event data using GTM Preview, Tag Assistant, GA4 DebugView, and browser developer tools; resolve missing or duplicate events.
• Apply approved consent controls, check tracking across devices and environments, and coordinate deployment with web and QA teams.
• Maintain tracking specifications, container versions, test evidence, and handover documentation.
Must Have Skills
• Strong practical experience delivering GTM implementations; suggested screening baseline of 4+ years in web analytics or digital tracking.
• Hands-on GA4 event configuration, event parameters, and validation of analytics data.
• JavaScript, HTML, DOM, and dataLayer knowledge sufficient to implement and debug custom tracking.
• Experience with tracking QA, container publishing and rollback, and consent-based tag behavior.
• Clear communication with business and technical stakeholders, independent delivery, and availability for a rapid start.
Preferred Skills
• Adobe Experience Manager websites and experience in healthcare or other regulated environments.
• Consent management platforms, Google Consent Mode, or server-side GTM.
• Campaign tracking and UTM standards; Looker Studio reporting.
