Analytics Product Manager

Hi,

Please find my direct client job requirement for your consideration.

Title: Analytics Product Manager

Locations: Remote

Duration :12 Months

The Web / APP Analytics & Instrumentation Product Management team is chartered with managing products that allow for collecting, sharing, and analyzing data from customer interactions across all digital touchpoints. The team s stakeholders sit in cross-functional groups across all Gap Inc brands. The team works to enable them with the right products to better test, measure, and curate the customer journey with quality data every day. This is a highly complex role with the successful candidate being one who enjoys a flexible and constantly evolving work environment, who is technically savvy but has excellent written and verbal communication skills.
KEY RESPONSIBILITIES:
Manage and prioritize daily intake of tag management requests, including but not limited to: clickstream data requirements for new and existing site functionality & 3rd Party tags, and Adobe Analytics tracking configuration
Own Adobe Analytics and Tealium user support organization wide, which includes hosting regular user trainings and office hours, triaging support tickets, onboarding platform users, and managing user communication across a large user base
Facilitate implementation of new tagging initiatives for marketing optimization, personalization, and web analytics purposes; drive data collection strategy and optimization
Drive improvement in accuracy of data capture by maintaining and enforcing data requirements across teams, developing automated regression testing capabilities, and creating mechanisms for proactive anomaly detection/alerts
Define and communicate analytics requirements and facilitate data collection decision making across the company

KEY EXPERIENCES
3+ years of Analytics or IT experience, at least 2 of which include business analyst or web analytics related experience
Experience with web analytics tools (i.e. Adobe Analytics, CJA, Google Analytics, etc.) and or App / Mobile.
Experience with tag management systems (i.e. Tealium, Signal, Google Tag Manager, etc.)
Experience with JavaScript, pixel implementation, or web development preferred
Detail oriented with very strong analytical and problem-solving skills
Comfortable with decision making and project management in an ambiguous and rapidly changing environment
Ability to effectively manage competing priorities, escalate appropriately and handle multiple assignments at once
Capable of communicating complex ideas clearly and succinctly both verbally and in writing and to a diverse group of stakeholders
Ability to enforce requirements