Overview
Remote
On Site
Contract - W2
Skills
Web content
User guides
Customer facing
Taxonomy
Service design
FOCUS
Motivation
Advertising
Social media
Proofreading
Keyword research
KPI
Research
Use cases
Information architecture
Accessibility
Regulatory Compliance
Publishing
Content management
Copywriting
Project management
Microsoft Office
JIRA
Effective communication
Dependability
Organized
Cross-functional team
Collaboration
Analytical skill
Problem solving
User experience
Web design
Content creation
Help desk
Inventory
Auditing
Customer relationship management (CRM)
Google Analytics
Google Analytics (GA4)
Dashboard
Microsoft Power BI
Content marketing
Salesforce.com
SEO
Analytics
Sitecore
Web content management
Content management systems
Writing
Editing
Marketing
English
Journalism
Communication
Technical direction
Job Details
Job Description
No Location preference
Location : Remote (Hartford, CT)
Duration: 12 Months Contract
About the Role
The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut's websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.
You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.
Experiences Required for This Role
Website Content Writing At least 3 years of measurable experience in the following:
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting a high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
SEO and analytics At least 3 years of experience with the following:
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google's "EAT objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Content Lifecycle Governance At least 3 years of experience and use cases with the following:
Defining customers' needs and identifying content gaps that prevent successful digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Knowledge, Skills, and Ability
Website Writing and Content Management
Knowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
High Functioning in Complex Situations
Ability to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Team Player
Supporting teammates' skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality
Preferred Skills & Qualifications
Other Desirable Skills
Proficient in Sitecore 10.2
Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
Proficient in Digital content standards and plain language guidelines
Experience with chatbots, search consoles, and helpdesk services
Proficiency with content tools, especially development, inventory/auditing, and SEO tools
A portfolio of published online content
Industry certification in a field-related discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi
No Location preference
Location : Remote (Hartford, CT)
Duration: 12 Months Contract
About the Role
The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut's websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.
You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.
Experiences Required for This Role
Website Content Writing At least 3 years of measurable experience in the following:
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting a high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
SEO and analytics At least 3 years of experience with the following:
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google's "EAT objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Content Lifecycle Governance At least 3 years of experience and use cases with the following:
Defining customers' needs and identifying content gaps that prevent successful digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Knowledge, Skills, and Ability
Website Writing and Content Management
Knowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
High Functioning in Complex Situations
Ability to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Team Player
Supporting teammates' skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality
Preferred Skills & Qualifications
Other Desirable Skills
Proficient in Sitecore 10.2
Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
Proficient in Digital content standards and plain language guidelines
Experience with chatbots, search consoles, and helpdesk services
Proficiency with content tools, especially development, inventory/auditing, and SEO tools
A portfolio of published online content
Industry certification in a field-related discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi
| | ||||||||||||
| Skills | Others | Content marketing | Proficient (4-6 Years) | No | ||||||||
| Skills | Others | Salesforce | Proficient (4-6 Years) | No | ||||||||
| Skills | Others | SEO and analytics | Proficient (4-6 Years) | No | ||||||||
| Skills | Others | Sitecore | Proficient (4-6 Years) | No | ||||||||
| Skills | Others | Web content management systems | Knowledge of content management systems | Proficient (4-6 Years) | No | |||||||
| Skills | Others | Writing and Editing Skills | Advanced (7-9 Years) | No | ||||||||
| Education | Others | Bachelor's Degree | Bachelor's degree in Communications, Marketing, English, Journalism, or related field | Proficient (4-6 Years) | No | |||||||
| Skills | Others | Communication skills both verbal and written | Proficient (4-6 Years) | No |
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.