Overview
Skills
Job Details
DivIHN (pronounced divine ) is a CMMI ML3-certified Technology and Talent solutions firm. Driven by a unique Purpose, Culture, and Value Delivery Model, we enable meaningful connections between talented professionals and forward-thinking organizations. Since our formation in 2002, organizations across commercial and public sectors have been trusting us to help build their teams with exceptional temporary and permanent talent.
Visit us at to learn more and view our open positions.
Dipankar at
- Implement Salesforce Marketing Cloud (Engagement, Mobile Studio, Ad Studio, Account Engagement, Personalization, Journey Builder, Data Cloud) and it's related products for our CX, Marketing, and transactional messaging
- Leads estimations and delivery plans for strategic Salesforce Marketing Cloud alongside a trusted Salesforce Partner
- Design and build technical architecture artifacts to support the implementation plan for SFMC, including but not limited to integration diagrams, solution architecture diagrams, system interaction diagrams, etc.
- Drive significant improvements in CX and Marketing communication effective through improved design, journey management, personalization, and integrated Salesforce experiences
- Implement the product strategy, roadmaps, and capabilities for digital marketing experiences and communications.
- Provide technical guidance and leadership to the SFMC delivery team and internal marketing stakeholders
- Validate key functionalities, capabilities, and integrations with developers to ensure Accuracy and Effectiveness
- Collaborate with cross-functional teams to ensure successful project delivery and optimization of marketing initiatives
- Experience in developing Data Cloud Architecture and Data Model Setup
- Familiarity with guidance on data transformation utilizing SF Data Cloud Tools
- Partner and deliver on data ingestion and integrations in batch as well as API based integration
- Provide guidance on continued calculated insights, formula field setup, segment creation and activation
- Expertise in programming languages in SFMC: AMPScript, HTML, CSS, SSJS and/or JavaScript, SQL, and Query Studio
- Familiar with Web Service integration languages (REST/SOAP)
- Experience with Salesforce CRM, including Sales, Service, and Experience Cloud Experience in implementing automated solutions utilizing marketing cloud server-side javascript
- Extensive experience with Marketing Cloud Studios & Builders, including Email Studio, Journey Buildfer, Content Builder, and Others
- Hands on knowledge with Salesforce, including implementing declarative and programmatic functions
- Hands on experience with data sources, APIs, and integration tools to ensure seamless data flow and accurate data management within the Salesforce data cloud ecosystem
- Detailed understanding of the development of modules within Salesforce & SFMC and how those modules tie into a broader unified customer profile
- Experience with data management and governance best practices including privacy and consent
- Develop strong partnerships with Marketing Leadership, Technology Leadership, Product Management, and Salesforce engineers to ensure the SFMC always meets and exceeds the business needs
- Oversee, Optimize, and manage Salesforce Marketing Cloud (Account Engagement, Engagement, Personalization, Data Cloud) products utilized by Leasing, Marketing, Communications, CX, Property Ops
- Engage other Tech, Marketing, and Data platform teams in a continuous feedback loop
- Maintain collaborative relationships with the Technology and Data teams
- Manage delivery related communications with stakeholders, project managers, enablement, business and IT management, and end users
- At least 5 years of experience in Salesforce Marketing Cloud implementation, configuration, and data migrations
- Experience implementing at least 1 Data cloud project end to end
- Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders
- Strong leadership skills, with the ability to lead and mentor a team of SFMC developers
- Strong organizational skills, can break complex topics into simple actionable messages
- Sales Cloud, Service Cloud, Data Cloud, and Experience Cloud certifications are preferred
- Marketing Cloud certifications are required.
- Persuasive communication skills, cross-team collaboration, open and honest feedback, and interaction.
- Able to work independently and transparently manage time and priorities.
- A strong desire to continuously learn new skills inside and outside the Salesforce ecosystem.
- Ability to fluidly code-switch between communication styles and vocabularies as context and audience dictates
- Proven record of accomplishment of managing and motivating teams on the Salesforce Platform
- Exceptional attention to detail
- Salesforce Marketing Cloud Certifications Required
- Certified Systems Architect Preferred
- Salesforce Application Architect Preferred
- Salesforce Sales, Service, and experience Cloud consultant preferred
DivIHN is an equal opportunity employer. DivIHN does not and shall not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.