Med-Tech/Healthcare Campaign Optimization Marketing Manager

Job Description:

• We are seeking a highly organized and data-driven Marketing Operations Manager to build and optimize email, SMS, and direct mail campaigns.
• This role will be responsible for managing the execution, QA, and ongoing optimization of our consumer marketing efforts to drive customer engagement, retention, and revenue growth.
• You will work closely with cross-functional teams including marketing, data analytics, and creative to ensure campaigns run smoothly and efficiently.

Responsibilities:

Campaign Execution & Management:

• Manage end-to-end execution of email, SMS, and direct mail campaigns.
• Ensure campaigns are launched on time and meet agreed-upon objectives.
• Coordinate the development and deployment of content, ensuring proper segmentation and personalization strategies are executed.

Campaign Optimization:

• Use data insights to optimize future campaigns, focusing on improving open rates, click-through rates, conversion rates, and overall ROI.
• Prepare and present regular performance reports to stakeholders, offering actionable recommendations.

ross-functional Collaboration:

• Partner with data analytics and campaign teams to refine segmentation strategies and audience targeting.
• Collaborate with external vendors and partners to ensure campaign execution and delivery.

Process Improvement & Best Practices:

• Identify and implement process improvements to streamline campaign workflows.
• Ensure that all marketing activities are compliant with privacy and data protection regulations (e.g., GDPR, CAN-SPAM Act, etc.).

Quality Assurance:

• Oversee campaign QA to ensure that email, SMS, and direct mail assets are free of errors before deployment.
• Test and troubleshoot technical issues related to campaign execution, ensuring seamless delivery and accurate tracking.

Experience:

• 3+ years in marketing operations or a similar role, specifically working with email, SMS, and direct mail channels.
• Experience working in healthcare marketing
• Strong knowledge of email marketing platforms (e.g., SalesforceMarketing Cloud).
• Familiarity with direct mail fulfillment processes and platforms.
• Strong understanding of segmentation, personalization, and data analysis.
• Experience in campaign reporting and performance optimization.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines.
• Ability to collaborate effectively with cross-functional teams.
• High attention to detail, with a focus on delivering high-quality, error-free campaigns.
• Strong communication skills, both written and verbal.

Skills:

• Email marketing
• Campaign Management
• Working in healthcare marketing
• Analytical & Reporting background
• Continuous Improvement

Education:

• Bachelor s degree in Marketing, Communications, or a related field.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.