Annuity Product Marketing Consultant

Job Title: Annuity Product Marketing Consultant (Only w2 and nearby candidates only) Job ID: 35949016 Location: Hybrid Boston/Springfield - 2-3 days / week in office Duration: 6+ Months Contract

Job Description: The Opportunity
As a Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for financial planning, investments, and other MassMutual products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.

The Team
This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive revenue and assets under management by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. MassMutual Annuities is currently building out their product shelf and increasing advisor distribution, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients needs, you will fit right in.

The Impact:
As a Marketing Consultant, you will be responsible for:
Partner with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our annuity products.
Development of key content and materials, focusing on annuity initiatives. Product launches and promotion, and sales enablement materials will make up the body of work. This work will include partnering with creative, media, sales and project management to create impactful marketing content.
Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties. Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions.

Skills:
The Minimum Qualifications
High School Diploma
5+ Years of experience in marketing
Proven written communication skills, with demonstrated creative content development
Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook

The Ideal Qualifications
Bachelor's Degree
5+ Years of experience Financial Services Marketing Products to advisors and consumers
Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
Omni-channel marketing campaign development for B2B and B2C audiences

Education:
High School Diploma or Bachelor's Degree