Director of Marketing

Director of Marketing

Job Overview:

We are seeking a dynamic and experienced Director of Marketing to lead our marketing team in developing and executing innovative marketing strategies. The ideal candidate will be a strategic thinker with a strong background in digital marketing, advertising, and sales. As the Director of Marketing, you will play a key role in driving brand awareness, customer acquisition, and revenue growth.

Responsibilities:

• Develop and implement comprehensive marketing plans to drive brand visibility and customer engagement.
• Manage the company's online presence
• Lead the marketing team in creating compelling visual assets
• Analyze market trends and performance metrics to adjust strategies for maximum effectiveness.
• Develop and manage the marketing budget to ensure cost-effective campaigns.
• Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
• Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis

Requirements:

• Bachelor's degree in Marketing or related field; Masters in Marketing is preferred.
• Proven experience (5 years) as a Marketing Manager or Director in the Healthcare Industry.
• Strong knowledge of digital marketing techniques and tools.
• Familiarity with performance marketing metrics and analytics tools.
• Bilingual is preferred.
• Successful track record in senior marketing role and campaign creation
• Excellent leadership, communication, and decision-making skills
• Experience in digital and print marketing, content marketing, and social media marketing
• Proven ability to plan and manage budgets
• Hands-on experience in developing campaigns and promotions
• Proven success in a fast-paced environment, working both individually and as a team member
• Exceptional communication and presentation skills
• Strong attention to deadlines and budgetary guidelines

Join our team as the Director of Marketing and take your career to the next level by leading innovative marketing initiatives that drive business growth. If you are a strategic thinker with a passion for creativity and results-driven marketing, we want to hear from you!