Senior Manager, Email Data Analytics

When you join Sallie Mae, you become a champion for all students.

We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.

We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

As Senior Manager, Email Data Analytics you will be responsible for leading the analytics strategy for our email and direct mail campaigns, driving data-driven decision-making, and optimizing our marketing efforts to achieve business goals. You will collaborate with marketing stakeholders and deliver ad hoc performance analyses, create proactive strategic recommendations, design and measure A/B tests, produce performance forecasts, and present results to various audiences. The scope of analyses will include all facets of email and direct mail performance from audience segmentation through to conversion.

What You'll Do

• Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversion rates, etc. and provide actionable insights and recommendations.
• Segmenting email lists based on various criteria to target specific audiences more effectively.
• Identifying areas for improvement in email campaigns and implementing changes to enhance performance.
• Design and measure A/B testing and other experiments to optimize campaign effectiveness.
• Creating detailed reports on email campaign performance and presenting insights to stakeholders to inform future strategies.
• Prepare and present story telling presentations to stakeholders including senior management.
• Produce monthly reforecasts.
• Collaborate with marketing and IT teams to ensure data accuracy and integrity.
• Utilize advanced analytics tools and techniques to segment audiences and personalize campaigns.
• Stay up to date with industry trends and best practices in email and direct mail marketing.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What you have

M inimum education, skills and experience required.

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in marketing analytics.
• Proven track record of leading successful email analytics projects.
• Proficiency in SQL, Excel, and marketing automation platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment.
• Detail-oriented with a passion for data and continuous improvement.
• Familiarity with data visualization tools such as Tableau, Power BI, or similar.

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling your best helps you do your best:

Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insurance
• Flexible hybrid working arrangements.
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities

Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.