B2B Digital Marketing Analyst

Software Guidance & Assistance, Inc., (SGA), is searching for a B2B Digital Marketing Analyst for a Contract assignment with one of our premier SaaS clients in Lehi, UT . This is a hybrid role - 2-3 days onsite per week.

The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of account-based initiatives. This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.

The Digital Experience business is an exciting, constantly evolving space that needs your skillset to drive marketing insights and generate long-term value customers. In this team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into the data and building reporting solutions to help our partners scale efficiently.

Responsibilities :

• Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements
• Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations
• Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively delivered
• Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue
• Create new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs

Required Skills :

• Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
• Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
• Experience with SQL and Advanced Excel knowledge
• Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Highly entrepreneurial and able to operate independently with minimal direction
• 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work.
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