Marketing Analyst

Software Guidance & Assistance, Inc., (SGA), is searching for a Marketing Analyst for a Contract assignment with one of our premier SaaS clients in Lehi, UT. This is a hybrid role with 3 days onsite / 2 days remote per week.

We're committed to helping our customers deliver unparalleled digital experiences, and we're looking for a skilled and passionate Marketing Analyst to support our marketing effectiveness through data, insights, and innovative measurement strategies. As a Marketing Analyst, you will play a key role in supporting the Team Lead over Measurement Strategy & Planning to develop and execute the roadmap, helping our organization leverage the best-in-class tools to accomplish organization goals. Your work will enable hundreds of marketers across the Digital Experience and Digital Media organizations to drive impactful results through data-driven insights and strategic measurement frameworks.

Responsibilities:

• Collaborate closely with the Team Lead of Measurement Strategy & Planning to execute the roadmap, focusing on delivering insights that empower marketing teams across the organization.
• Assist in the creation and maintenance of a measurement roadmap, ensuring alignment with organizational goals and marketing priorities.
• Partner with cross-functional teams to understand business needs and translate them into actionable insights and integrate into the larger roadmap.
• Drive data analysis and reporting to evaluate the performance of marketing initiatives, identify opportunities for optimization, and provide recommendations to improve effectiveness.
• Support the development of dashboards and reports that communicate marketing performance and key insights to stakeholders, including senior leadership.
• Support the implementation of advanced measurement techniques to innovate and elevate marketing strategies.
• Stay updated on industry trends and best practices, bringing forward innovative ideas to enhance marketing analytics capabilities.

Skills:

• 5+ years of experience in marketing analytics in a B2B or B2C environment.
• Strong proficiency in SQL, Advanced Excel, and data visualization tools (e.g., Tableau, Power BI).
• A degree in Marketing, Statistics, Finance, Computer Science, or a related field.
• Proven ability to translate business questions into technical requirements and data-driven solutions.
• Demonstrated expertise in developing and executing data analysis and providing actionable insights.
• Exceptional communication and stakeholder engagement skills, with experience presenting insights to senior leadership.
• Knowledge of advanced analytics methodologies and tools, with a passion for staying ahead of industry trends.
• Highly detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.