Associate Director, Rare Hematology Marketing

Job title: Associate Director, Rare Hematology Marketing

Location: Cambridge, MA

About the job

Are you ready to share the future of medicine? The race is on to speed up drug discovery and development to find answers for patients and their families. Your skills could be critical in helping our teams accelerate progress. Join our Rare Blood Disorders team as an Associate Director, Rare Hematology Marketing to make a difference in the lives of patients, families, and communities.

We are an innovate global healthcare company, committed to transforming the lives of people with immune challenges, rare disease and blood disorders, cancers, and neurological disorders. From R&D, to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and progress to make a real impact on the millions of patients around the world.

Main responsibilities:

• Contribute to the development of the U.S. brand plan for rilzabrutinib, developing customer marketing strategy and tactical plan for digital and print initiatives.
• Lead U.S. launch planning efforts for rilzabrutinib including: building a digital roadmap for branded initiatives, leading a marketing workstream, development of a branded social media campaign, and communicating launch readiness progress with marketing leadership.
• Collaborate with cross-functional teams across the organization to ensure launch readiness and execution against key pre- and post-launch goals.
• Lead localization of branded marketing campaigns for rilzabrutinb in the U.S., including branded websites and digital and omnichannel engagement plans.
• Lead execution of core marketing tactics including development with agency partners, approval through U.S. PRB, and pull-through with digital partners and/or U.S. field teams.
• Mange the relationships with agency partners to ensure successful development and execution of marketing strategy and tactics, within budget.
• Contribute to effective working relationships with key external customers.

About you

• Experience:
• Minimum of 6+ years of relevant experience in the biopharmaceutical industry, with commercial focus
• U.S. marketing experience with a demonstrated ability to work with various customer segments, developing marketing strategies and ensuring tactical execution in-line with local regulations.
• Understanding of the launch context including strategic and U.S. operational requirements

• Soft and technical skills
• Prior success driving cross-functional workstreams towards a common goal and ensuring execution on-budget and on-time, leveraging excellent project and process management skills
• Strong track record of building relationships with U.S. field teams and training, ensuring pull-through of marketing tactics

• Education:

• B.S./B.A. degree; MBA or science-related graduate degree preferred

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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