Overview
Hybrid
$45 - $50
Contract - W2
Contract - 12 Month(s)
No Travel Required
Skills
Marketing
Salesforce
operations
SQL
Job Details
Title::Marketing Operations Manager
Location: Dallas, TX
Working model: Hybrid (4 days in office, 1 day remote
Job Description:
As a Marketing Operations Manager, you ll play a critical role in automation, implementation, QA, and support of all platforms involved in tagging, tracking and overall marketing technology.
This role will be a key partner across site architecture, ecommerce, media, marketing, and outside agencies.
This role will also be tasked with scaling online data collection processes, as well as supporting our existing and growing technology stack.
The ideal candidate has a passion for technology and automation, a sense of ownership and pride in the creation of efficiencies, and a thorough understanding of the digital marketing landscape.
Responsibilities:
Own and tune custom lead scoring models in Market Manage MarTech stack and integrations between platforms
Represent Marketing interests within the Salesforce platform
Update lead routing and assignment across Commercial
Share ownership of integration between Market and Salesforce
Ensure tracking standards that account for marketing goals, drive media efficiencies, and enable advanced insights including site analytics, multi-touch attribution, cross-channel and multi-product buy flows Own the introduction and integration of new marketing technologies
Prepare tags and tracking enhancements for critical code releases - includes aligning with key partners, identify dependencies and requirements, performing regular quality checks, and advancing progress through privacy and architecture reviews
Learn, follow, and evangelize the specific procedures for campaign implementation when new technology or additional ad management systems are introduced
Required Qualifications:
5+ years of marketing operations experience
5+ years of systems support including integration buildouts through APIs, custom FTP calls, webhooks, etc.
Bachelor s degree in Computer Science, Wed Development, Management Information Systems or Software Engineering preferred
Comfortable with Custom Data Objects in Salesforce and Marketo
SQL experience a plus
6+ years' combined experience with digital marketing and ad operations ecosystems - data collection, integration, activation across paid media and websites
Understanding of digital campaign processes including trafficking through an ad server, creating UTM parameters, and applying taxonomy to multiple ad accounts
Knowledge of common digital platforms (i.e., Salesforce, Adobe, Invoca) and publishers (i.e., Google, Facebook, TechTarget)
Technical ability with excellent communication skills - ability to translate complex requirements into relevant updates for a wide and varied audience
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.