Manager I/II, Data Strategy - Patient Engagement and Omnichannel

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

The Marketing Analytics and Business Insights (MABI) function supports AbbVie's US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as a strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative - and we'd love for you to join us.

The Manager, Data Strategy: Omni Channel will develop and execute data strategy plans to support AbbVie Patient Services in the area of Omni Channel marketing tactics. Individual in this role will drive data enablement and standardization to deliver AbbVie Patient Care models data needs across multiple therapeutic areas. This role will report into the Patient Services Data Strategy and Business Intelligence team within the Marketing Analytics and Business Insights organization.

Responsibilities

• Develop and execute a plan for data enablement across Omni Channel marketing data domains.
• Be a subject matter expert for data related to omni channel marketing tactics executed by the AbbVie Patient Services team.
• Execute plans to build analytic data pipelines to standardize data across Web, display, Search, Print, Social Media, Patient Apps in addition to key patient service offerings of in-person/virtual nurse and insurance support in partnership with our technology team.
• Drive the development of efficient, repeatable ETL processes for data ingestion, integration and standardization for analytics and reporting use cases in partnership with our Business Technology Systems
• Execute programs to develop data literacy among MABI - Patient Services team members.
• Create data inventories, catalogs & definitions inclusive of relevant Patient Service ecosystem concepts and ERD (Entity Relationship Diagrams) to ensure data accessibility, visibility and understanding is supported across all stakeholders.
• Execute data assessments across new or existing data assets and facilitate productive discussions among cross-functional partners to help bring a more holistic and integrated picture of business opportunities.
• In collaboration with MABI partners, consult with AbbVie Patient Services leadership and Business Technology Services, and identify tactical initiatives to deliver data and metrics for measuring/improving program execution.
• Define key project milestones, risk & contingency plans across a variety of initiatives, and communicate achievements against those milestones to various level audiences.
• Identify and secure an effective team of resources to execute solutions and plan for appropriate budget needs to build or onboard the solutions in a timely fashion.

Qualifications

• Required: Bachelor's degree in one of the following fields: Business, Management Information Systems, Engineering, and/or Operations. Master's degree is a plus.
• 7+ years of professional experience.
• 5+ years of relevant experience in data analysis, data management, data delivery and business intelligence.
• Hands on ability with tools, programming languages and cloud infrastructure for ETL - SQL, Trino Snowflake, AWS.
• Strong experience with data enablement including dimensional data models, ETL workflows and SQL queries leveraging a variety of big data technologies to support the analytics value chain across descriptive and predictive analytics.
• Individuals should have a strong understanding of Co-Pay and patient reimbursement process and how various stakeholders across Patients, Providers, Health plan, PBM and Pharmacy engage.
• Experience enabling and assessing different types of data in the pharmaceutical industry across CoPay, patient hub (Prior Authorization and fulfillment), in-field CRM systems like Veeva and formulary databases.
• Experience in concepts of Managed Markets controls and pricing (PBMs, Payors, Government), Pharmaceutical supply chain, Health system affiliations and pharmaceutical sales teams a plus
• Experience in business and/or analytics consulting roles for technology/analytics services companies
• Experience working in a matrixed environment across commercial and marketing stakeholders.
• Project management experience, strong communication skills, written and verbal.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.
• This job is eligible to participate in our long-term incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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