Overview
On Site
$60000 - $72000 per annum
Full Time
Skills
Business Analyst (Tampa - Hybrid)
Job Details
Hiring a MarTech Business Analyst for a client in the Marketing/Advertising services space.
Location: 2 days onsite in South Tampa office, 3 days remote
Salary: $60,000-72,000
Years of Experience: 1-3 years
Overview:
The MarTech Business Analyst bridges the gap between marketing teams and technical teams; analyzing data from marketing technology platforms to identify insights and advise on strategic MarTech decisions + ensuring effective implementations of technology.
Responsibilities:
- Requirements Gathering: Understand business objectives and translate them into functional requirements
- Data Analysis and Reporting: Analyze marketing data from various sources (CRM, website analytics, marketing automation platforms) to identify trends and generate actionable insights
- Dashboard Development: Design and maintain data dashboards to provide insights to stakeholders
- Project Management: Collaborate with development teams to implement new marketing technology + manage project timelines
- User Experience Analysis: Gather feedback from users to identify areas for improvement
- Competitive Analysis: Stay updated on industry trends and emerging marketing technologies to identify opportunities for improvement
- Marketing Technology Stack Management: Evaluate and recommend new marketing technologies (more of a "Nice to Have" but would set a candidate apart with Marketing technology experience
What You Need:
Skillset:
- Business Acumen: Ability to translate business needs into technical requirements and communicate effectively with both technical and non-technical stakeholders
- Data Analysis Skills: Proficiency in data manipulation, statistical analysis, and data visualization techniques
- Technical Writing: Ability to execute detailed technical documentation based on business process design and input
- Project Management: Experience in managing project timelines, priorities, and deliverables
Education:
- Bachelor's degree or equivalent experience in business administration, marketing, information technology, computer science or related fields
- 1-3 years of experience in marketing, technical writing or project management
- 1-3 years of experience working directly with technical teams for the purpose of implementing software platforms or improvements
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