Overview
On Site
Depends on Experience
Full Time
Skills
Planning
Digital marketing
Unica
Business requirements
Business software
Data quality
SQL
Extract
transform
load
Leadership
Customer relationship management (CRM)
Collaboration
Design
Reporting
A/B testing
Salesforce.com
HTML
Cascading style sheets
Scripting language
Forms
Management
API
Metrics
Optimization
Marketing
Cloud computing
Analytics
Analytical skill
IBM Cognos
Qlik Sense
Quality assurance
Data
Computer science
Computer engineering
Job Details
Job Duties: Provide end-to-end digital marketing automation solutions including planning, administrating, configuring, designing, developing, implementing,executing/delivering and supporting digital marketing campaigns; leverage marketing campaign platform and products including HCL Campaign (UNICA) and/or Salesforce Marketing Cloud (SFMC). Gather and translate business requirements into well-architected technology solutions using Salesforce Marketing Cloud; maintain the integrity and functionality of business software application and architecture. Ensure data quality by managing contact models and data extensions, managing subscriber data, building audience segments using Salesforce Data Cloud and using a variety of methods including SFMC automation, SQL queries or external ETL tools. Lead technical aspects
of projects related to email, SMS, push notifications, landing pages and CRM initiatives.Collaborate with team members and cross-functional teams to design, develop, deploy, and document solutions for campaign delivery and reporting. Build triggered, API-based Email Sends; create and optimize customer journeys consisting of emails, SMS, and other marketing channels; perform A/B testing. Leverage Salesforce Marketing Cloud tools,HTML, CSS, SSJS and scripting language (AMPscript) to deliver highly dynamic and personalized content in emails, landing pages, templates and forms. Improve architecture, manage API Calls and optimize performance of SFMC integrations to external Platforms. Analyze and interpret campaign performance metrics; provide insights and recommendations for optimization using Marketing Cloud Dataroma and
Einstein Analytics or using external analytical systems including Cognos and Qliksense. Conduct quality assurance reviews, perform functional and unit tests; apply best practice techniques to improve program performance including email deliverability, response rates and actionable data. Monitor software application platform resources and performance; develop solutions including fixes and upgrades required to maintain efficiency of the platform.
Work Location: Various unanticipated work locations throughout the United States; relocation may be required. Must be willing to relocate.
Minimum Requirements:
Education: Bachelor - Computer Science or Computer Engineering (will accept foreign education equivalent)
Experience: Five (5) years
of projects related to email, SMS, push notifications, landing pages and CRM initiatives.Collaborate with team members and cross-functional teams to design, develop, deploy, and document solutions for campaign delivery and reporting. Build triggered, API-based Email Sends; create and optimize customer journeys consisting of emails, SMS, and other marketing channels; perform A/B testing. Leverage Salesforce Marketing Cloud tools,HTML, CSS, SSJS and scripting language (AMPscript) to deliver highly dynamic and personalized content in emails, landing pages, templates and forms. Improve architecture, manage API Calls and optimize performance of SFMC integrations to external Platforms. Analyze and interpret campaign performance metrics; provide insights and recommendations for optimization using Marketing Cloud Dataroma and
Einstein Analytics or using external analytical systems including Cognos and Qliksense. Conduct quality assurance reviews, perform functional and unit tests; apply best practice techniques to improve program performance including email deliverability, response rates and actionable data. Monitor software application platform resources and performance; develop solutions including fixes and upgrades required to maintain efficiency of the platform.
Work Location: Various unanticipated work locations throughout the United States; relocation may be required. Must be willing to relocate.
Minimum Requirements:
Education: Bachelor - Computer Science or Computer Engineering (will accept foreign education equivalent)
Experience: Five (5) years
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.