Digital Marketing Analyst

RESPONSIBILITIES:
Kforce has a client that is seeking a Digital Marketing Analyst in Madison, WI.

Summary:
This is analytics for the company's customer policyholder account site as they need to track how a customer is viewing their policy, what keeps their attention, what is confusing about a page, how long it takes someone to scroll the page, how long it takes them to make a payment, how long it takes to set up auto-pay, and more.

Scope of role:
* Measurement approaches and plans that help show impact across Google Analytics and CX (think NPS type metrics)
* Building dashboards at a feature level to show immediate impacts
* Deep dive analysis on the why behind the numbers
* Gather, calculate, and analyze data from a variety of data sources measuring key data mainly on web/mobile and app traffic
* Help to determine if new digital features are working or not working and why and to provide suggestions for improvements (Responsible for evaluating how well we are faring); Go to Market Analysis on these features
* Present results to leadership
* Attending product refinement sessions weekly
* Collaborate with a variety of departments to include but not limited to: Billing, Claims, Care Center, CX, UX, PL and Partners
* Assist with planning sessions (Sprint, PI, annual)

Notes:
* Become digital analytics SME
* Business side type of a role
* Work with Product Owner/Product Manager on analytics requirements of what is going to need to get tracked and requirements to do that (IT will do the coding)
* Analyzing digital marketing metrics of website performance
* Set up GA dashboard to track leading indicators (is it moving the needle for new policy production - usually 30-90 days)

REQUIREMENTS:
* Web Analytics experience to show customer conversion (think ecommerce sales)
* Anyone with experience with Google Analytics and Looker Studio is Google's former Data Studio is a must have
* Go getter

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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