Web Strategist

RESPONSIBILITIES:
Kforce has a client in Tampa, FL that is seeking a Web Strategist.

Responsibilities:
* Partner with cross-functional teams to ensure that Web marketing initiatives are implemented with an eye towards performance and conversion.
* Help drive long-term Web strategy by balancing data, technology, design, business and customer needs

REQUIREMENTS:
* High School diploma/GED or equivalent
* 5+ years of experience operating as a digital strategist in a similar role, with a focus on Web oversight
* Ability to manage stakeholder expectations while advocating for a strategic digital goal - ensuring Web initiatives are grounded in objective based tactics and strong value propositions
* Strong understanding of a cross-channel customer engagement strategy and what the impacts are to a user's journey
* Solid understanding of analytics and how to garner and communicate insights to effect change: relevancy of KPI's, impact analysis and optimization, test & learn, success criteria, decision making based on results
* Acumen for UX with an understanding of technical requirements for proper Web execution
* Understanding and experience with marketing automation and how cross-channel strategies leveraging MA platforms impact a user's website experience (personalization, anonymous to known, scoring, tagging/IDs, etc.)
* Ability to manage web campaign executions end to end while providing a strategic lens throughout (inception, content creation, UX/design, asset inventory, development, QA)
* Familiarity with roadmapping and release schedules
* Ability to communicate with and present to senior leadership and stakeholders
* Comfortable as an SME, offering a strategic view and best practice approach backed by data and experience
* Understanding of various platforms: tag platforms (GTM, Launch), analytics platforms (Adobe, GA), CMS, and Marketing Automation
* Awareness of the digital funnel and its impact to a proper strategic approach to campaign development

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.