Director, Lead Generation & Product Communication ? Advisor Growth

Director, Lead Generation & Product Communication - Advisor Growth

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.


We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We're seeking a future team member for the role of Director, Lead Generation & Product Communications to join our Advisor Growth team in our Pershing line of business. This role is located in Jersey City, NJ or New York, NY offices (HYBRID


In this role, you'll make an impact in the following ways:

Market Analysis and Strategy Development

• Identify and evaluate opportunities to market financial advice and wealth management solutions to consumers


• Develop the product positioning for individual target audiences


• Create a compelling end-to-end product communications strategy across the journey, touching multiple target groups including partners, consumers and RIAs

Content and Partnerships

• Craft engaging content to support the product communications strategy, including branding and messaging


• Drive consumers through the purchase funnel using personalization techniques to increase conversion


• Execute on strategic partnerships, including contractual requirements for marketing impressions, content placement and top-of-the funnel optimization

Execution and Measurement

• Drive execution leveraging third parties and a network of internal subject-matter experts


• Implement a robust plan to measure success and optimize performance

To be successful in this role, we're seeking the following:

• Proven experience in B2B, B2B2B and DTC environments


• Strong analytical skills to quickly assess market dynamics


• Strategic thinking combined with a hands-on approach to execution


• Exceptional communications and content development abilities


• Expertise in partnership management and establishing commitments


• A self-starter with the ability to operate independently as well as lead and coordinate diverse teams, include external agencies and internal experts

At BNY, our culture speaks for itself. Here's a few of our awards:

• America's Most Innovative Companies, Fortune, 2024


• World's Most Admired Companies, Fortune 2024


• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024


• Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024


• "Most Just Companies", Just Capital and CNBC, 2024


• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024


• Bloomberg's Gender Equality Index (GEI), 2023

Our Benefits and Rewards:


BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $139,000 and $273,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.