Marketing Analyst

  • Wilkes Barre, PA
  • Posted 37 days ago | Updated 3 hours ago

Overview

Remote
On Site
USD 55,000.00 - 70,000.00 per year
Full Time

Skills

Sales enablement
Lead generation
SQL
Tableau
SEO
Pay per click management
PowerPC
Python
Data collection
Social media
Facebook
LinkedIn
Social media marketing
Digital marketing
Customer relationship management (CRM)
Budget
Google AdWords
Online advertising
Google Analytics
Analytical skill
Communication
Competitor analysis
Innovation
Finance
Accounting
Marketing
Legal
Customer support
Online training
Artificial intelligence
Insurance
.NET

Job Details

Description

We are offering an exciting opportunity for a Marketing Analyst! As a Marketing Analyst, you will leverage your skills in Google Analytics, SQL, Tableau, and Python to analyze and interpret complex data, optimizing our marketing campaigns. This role is responsible to support sales enablement and lead generation.

Responsibilities:

Leverage tools like Google Analytics, SQL, and Tableau to analyze marketing data and generate actionable insights.

Develop and implement SEO and PPC strategies to increase website visibility and traffic.

Utilize Python to automate data collection and analysis processes.

Utilize social media platforms such as Facebook Insights, LinkedIn, among others, to analyze and improve social media marketing strategies.

Design and execute digital marketing campaigns, monitoring their performance and making necessary adjustments to maximize their effectiveness.

Use CRM tools to maintain accurate customer records and improve customer relationship management practices.

Conduct competitor analysis to identify market trends and opportunities.

Participate in budget processes and campaign planning, ensuring our marketing efforts are financially sustainable.

Maintain strong communication within the team to ensure marketing strategies align with overall company objectives.

Requirements

3+ years of experience, Bachelor's degree required

Expertise in Google AdWords for efficient online advertising

Proficiency in Google Analytics for website traffic analysis

Strong analytical skills to interpret complex data and derive insights

Experience in campaign planning and execution

Excellent communication skills, both written and verbal

Ability to perform competitor analysis to inform marketing strategies

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

About Robert Half