Director of Analytics

Description

Director of Analytics

Hybrid role- 3 days onsite in Atlanta GA

This position does not offer C2C or sponsorship now or in the future

We're seeking a strategic, hands-on Director of Analytics to lead and inspire our team of analysts and data scientists. This role will support the VP of BI & Analytics Solutions in shaping and executing the analytics vision, while also driving innovation and data-driven decision-making across the organization.

In this role, you'll work closely with cross-functional teams-including strategy, media, creative, and development-to deliver actionable insights, build robust measurement strategies, and ultimately drive data-driven decision making to improve marketing and business outcomes.

In this role you will engage directly with clients through hands-on project work, while also contributing to upsell and business development efforts.

Requirements

What You'll Do

• Lead, mentor, and grow a team of analysts and data scientists-guiding both their day-to-day work and long-term development.
• Foster a collaborative environment that encourages fresh thinking, diverse perspectives, and continuous improvement.
• Aggregate data from multiple systems to build a unified view of customer behavior, business performance, and marketing impact.
• Design and implement measurement plans tailored to client-specific goals and KPIs.
• Serve as the analytics liaison between internal teams including strategy, connections, development, and technology.
• Oversee and optimize modeling efforts for both linear and non-linear approaches, including marketing mix modeling (MMM) and attribution.
• Enhance and evolve customer segmentation methodologies using clustering, dimensionality reduction, and other statistical techniques.
• Ensure best practices are applied to all data visualization efforts-guiding dashboard design, storytelling, and reporting.
• Recommend appropriate analytics technologies (dashboards, storage, cloud solutions) based on business and client needs.
• Participate in high-stakes client pitches, delivering insights, proposing BI solutions, and presenting as part of the pitch team.
• Support digital initiatives including tagging strategies, QA processes, UTM implementation, and measurement best practices.

What We're Looking For

• 7+ years of relevant experience in analytics, data science, or a related field.
• 5+ years of relevant experience in a Senior Manager level role or 2-3 years in a Director level role.
• Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Data Science, or Business Analytics).
• Experience working with AI technologies-including Generative AI and analytical AI.
• Proven experience managing, coaching, and developing analytics teams.
• Strong understanding and experience of relational databases and experience working with tools like SQL, Salesforce, and Databricks.
• Proficiency in modeling tools and languages such as SAS, SPSS, R, Python-with hands-on ability to build and oversee models.
• Familiarity with marketing analytics technologies (e.g., Google Analytics, Adobe Analytics, Omniture) and digital measurement frameworks.
• Solid grasp of statistical modeling techniques including regression, clustering, factor analysis, and decision trees.
• Experience with MMM is a plus (not required), as is experience with marketing technology and media data.
• Understanding of how data flows through modern marketing systems and the technology ecosystem.
• Excellent communication and leadership skills; ability to translate complex analytical concepts for non-technical audiences.

Technology Doesn't Change the World, People Do.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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