Overview
On Site
Full Time
Skills
Financial technology
QuickBooks
Marketing automation
Customer relationship management (CRM)
Retail
Business-to-business
Strategy
Analytics
Google Tag Manager (GTM)
Customer experience
Marketing operations
Artificial intelligence
Lead management
Sales operations
Lifecycle management
Acquisition
Emerging technologies
Onboarding
MailChimp
Channel marketing
Operations
People management
Marketo
Adobe
Eloqua
SQL
JavaScript
Apache Velocity
HTML
Cascading style sheets
Software development
IMPACT
Data
Marketing
Collaboration
Presentations
Leadership
Job Details
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.
We are seeking a Senior Manager, Marketing Technology Solutions to join our growing Lifecycle Marketing Operations team. In this role, you'll seek to define and create best-in-class solutions to automate, optimize, and accelerate owned-channel marketing, leveraging an in-depth understanding of the complexities of omnichannel B2B, B2C, and B2B2C marketing and the technology and data that powers it. You will understand the needs and vision of the business, and empathize with the customer experience, working closely with Lifecycle Marketing and other MarOps teams to identify and deliver the best technology solutions to fulfill those needs. You will be a thought leader and SME in owned-channel MarTech, sharing your knowledge to mature and grow others.
Responsibilities
Qualifications
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.
We are seeking a Senior Manager, Marketing Technology Solutions to join our growing Lifecycle Marketing Operations team. In this role, you'll seek to define and create best-in-class solutions to automate, optimize, and accelerate owned-channel marketing, leveraging an in-depth understanding of the complexities of omnichannel B2B, B2C, and B2B2C marketing and the technology and data that powers it. You will understand the needs and vision of the business, and empathize with the customer experience, working closely with Lifecycle Marketing and other MarOps teams to identify and deliver the best technology solutions to fulfill those needs. You will be a thought leader and SME in owned-channel MarTech, sharing your knowledge to mature and grow others.
Responsibilities
- Translate Lifecycle Marketing plans to data and tech requirements, and execute these plans within the technology platforms
- Serve as expert advisor & SME for Lifecycle Marketing to ensure strategy and plans are fully leveraging the functionality of our marketing tech stack
- Partner closely with Operations, Analytics, GTM, Engineering, and agency teams to define and deliver elegant, scalable solutions to complex cross-platform scenarios for Lifecycle Marketing
- Identify and deliver new capabilities to improve the customer experience and drive automation and efficiency gains for marketing operations
- Build customer experiences for the future by leveraging the latest in AI and automation to unlock hyper-personalization across channels
- Identify and deliver on technology opportunities for Lifecycle Marketing campaigns, from lead management through to retention and loyalty efforts
- Partner with Sales Operations to define, deliver and optimize marketing solutions for lead capture, scoring, and lifecycle management
- Partner with Acquisition team to identify and implement solutions for cross-channel marketing efforts spanning web, paid and social/earned channels
- Support Campaign Operations team with segmentation, audience definitions and data solutions to power Lifecycle Marketing campaigns
- Understand the end-to-end production process and identify opportunities to solve for gaps and pain points
- Subject-matter expert on industry trends and emerging technologies, playing a key role in onboarding new marketing technology with an eye on continually improving Mailchimp's owned-channel marketing and performance
Qualifications
- 8+ years of experience within marketing technology and operations, people management experience is highly valuable
- You have an expert-level knowledge of multiple MAPs (Eloqua/Marketo/Braze/etc) and CDPs (Segment/Adobe/etc), and experience across a broad range of martech / data solutions and tools. Eloqua, Segment, and AEP experience is highly valued.
- You are highly technical, with a working knowledge of SQL, JS, Velocity/AmpScript/etc, HTML/CSS and other common martech coding languages
- You are a hands-on builder and lead by example, taking extreme ownership of your domain and outcomes, and leveraging your extensive knowledge in the martech space to make an impact within the organization
- You are extremely confident leveraging marketing data, and associated structures and systems, to define / measure / improve marketing solutions and processes
- You have strong collaboration skills and ability to align efforts across multiple departments and cross-functional teams
- You are self-motivated to uncover and drive forward opportunities to continuously improve processes and solutions
- You can clearly communicate technical details to non-technical audiences, and are confident presenting a case and gaining buy-in from leadership
- You are a "lifelong learner", quickly adapting to new systems and processes, and comfortable operating in a fast-paced and rapidly-evolving environment
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.