Marketing Product Manager III

Job Description:

Introduction

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don't back down from hard work- we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Team Overview

The Residential Marketing team is responsible for product management and marketing all aspects of shingle and residential roofing system products. The team interacts with a multitude of the departments including Creative, Planning, Finance, Sales Operations and numerous external vendors. All members of the team are considered to be subject matter experts and have a strong cross functional knowledge of the entire product offering.

Summary

Reporting into the Sr. Director, Marketing - Residential Accessories, this role will lead and manage all facets of the Strategic Product Plan and Product Life Cycle for MasterFlow Ventilation - Rooftop Accessories; as well as support the MasterFlow Duct business as needed. This position will be responsible for driving a 3-5 year Strategic Plan to determine the best product & channel path to achieve the highest possible profit for the company while meeting company goals. In order to be successful in this position, the product manager must work with internal and external GAF employees, customers and vendors with respect to all aspects of the product cycle from development to discontinuation. The Manager will maintain solid interdepartmental and customer relationships by addressing questions and concerns with speed and professionalism. They will also be strong analytically with a strong grasp on using software like Excel and Google Sheets to help make decisions factually. To achieve our goals the Product Manager will:

• Plan, manage and deliver new product launches on time & within budget while meeting all expectations, while leading cross functional teams to ensure we meet business objectives.
• Learn & understand the markets and product categories we compete in to make the best possible decisions. This includes at the Industry, Channel & Product levels.
• Perform in-depth analysis of category as needed to determine best way to maximize profitability
• Break down and analyze categories to provide direction and goals on a SKU by SKU basis.

Essential Duties

Specific responsibilities include, but are not limited to:

• Be the conduit between Sales, Manufacturing, Supply Chain, and R&D to provide a winning strategy and solution to problems as they arise
• Work with design team to develop and launch brochures and other marketing collateral to support existing products
• Working with the Burgaw Product Engineering and Manufacturing teams to drive new products to market quickly
• Work with Sales team to execute business objectives
• Travel with sales personnel and attending meetings with customers as needed to provide expert product knowledge and to understand market needs
• Analysis of each category as needed to provide the most profitable path to meet company goals
• Identify and realize business improvements on enhancements of mix and profitability
• Strategize and help implement channel specific strategies including retail, one-step, two-step distribution, online & OEM and participate in creative for these different channels
• Execute new product launches by working with all teams to develop plans and be responsible for execution.
• Work with the Marketing Services teams to help package, promote, market items as needed.
• Responsible for preparing reports that interpret market trends by products or business unit
• Conduct market research for various new products or markets.
• Travel: 35% Attend trade shows, marketing - sales events, field installs, vendor visits

Under This Roof, We Require

• Bachelor's degree in a related field such as Marketing, Business Management, Analytics, Finance, or equivalent experience
• 5 Years of Product Management or equivalent analytical experience
• Strong quantitative and analytical skills
• Advanced proficiency in Microsoft Excel/Google Sheets
• Knowledge of market and industry trends
• Experience in Data Visualization (Tableau) and Data Extraction / Transformation Tools
• Ability to analyze and interpret data
• Advanced critical thinking, problem-solving, & analytical skills

• Advanced verbal and written communication skills
• Excellent interpersonal skills and ability to effectively collaborate cross-functionally in a team environment
• Strong attention to detail and ability to multi-task & handle multiple projects simultaneously

Under This Roof, We Also Value

• Experience in Data Visualization (Tableau) and Data Extraction / Transformation Tools (Alteryx) a plus
• Exposure to predictive analytics programs or languages (i.e. Alteryx, R, Python, or other statistical methods) a plus
• Ventilation/Roofing/Construction knowledge a plus

How We Protect What Matters Most

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee's primary residence.
• Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
• We put diversity and inclusion into action with our Employee Resource Groups, which unite employees based on common perspectives, identities, demographic factors, or out of a desire to be an ally.

GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, Standard Logistics, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).