Business Analyst with Digital Marketing background

The Analyst will work collaboratively with our client's Digital Team (Strategy Leads, Product Managers, User Experience Team, Content Strategists, Product Owners, FED, UAT), Business Stakeholders and IT. The Analyst will gather and document business system and functional requirements, influence system design to optimize support and ensure solutions meet the business objectives and requirements. The Analysts seek to gain functional expertise in the area they support and know the details of a feature inside-out. They juggle competing priorities and navigate through the technical and/or business constraints around a problem in order to drive towards a solution. They work with stakeholders to ask the right questions, drive to the right amount of detail, and get to robust answers quickly and succinctly.

In our client s Agile development environment, a successful Analyst will separate the breadth of the solution from the depth of the solution in order to continuously deliver smaller increments of development-ready requirements. The Analyst will accept input from all the team members and stakeholders, specify a robust solution that meets the evolving needs of the business, and help create a strong sense of confidence that the solution can be delivered to market.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Demonstrated ability to map current and future website requirements into sufficiently detailed descriptions for development

Elicit requirements using interviews, brainstorming, gap analysis, requirements workshops, surveys, use cases, scenarios

Thoroughly understand the current client's personalization digital capabilities and guide discussions with business to deliver personalized outcomes

Critically evaluate information gathered from multiple sources and reconcile conflicts

Decompose high-level information into more detailed requirements that can be prioritized and release planned

Ability to abstract up from low-level information to a general understanding of the requirement

Distinguish user requirements that are must-have s versus user requests that are not critical to development

Proactively communicate and collaborate with external and internal customers to analyze information needs and functional requirements and deliver the appropriate artifacts as needed

Strong analytical and product management skills required, including a thorough understanding of how to interpret customer business needs and translate them into application and operational requirements

Manage the multiple tasks for delivering complex personalization initiatives

Document personalization use cases and identify gaps in existing capabilities

Write user stories

Collaborate with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs

Use client s Content Management System to deliver insights on implemented personalization use cases

QUALIFICATIONS AND SKILL SETS REQUIRED

Minimum of three years of digital application experience

Agile development experience strongly preferred

Prior CMS/Digital Marketing experience preferred

Proven skill and effectiveness in requirements gathering, definition, business planning, data analysis, process analysis, business and functional requirements analysis, system design, testing implementation and change management

Successfully engage in multiple initiatives simultaneously

Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and subject matter experts

Strong technical understanding of digital technologies and trends

Have an analytical orientation and possess strong problem-solving skills, demonstrated by the ability to structure an issue and analyze alternative solutions

Possess well-developed business judgment which permits the creation of meaningful insight from potentially disparate findings. The ability to think creatively about solutions is a key success factor in the role.

Demonstrate a passion for ownership through a track record of successfully achieving results in a complex work environment. Tenacity and resourcefulness are essential.