Senior Analyst Marketing Analytics

RESPONSIBILITIES:
Kforce has a client that is seeking a Senior Analyst Marketing Analytics in Miami, FL (Florida).

Responsibilities:
* Design and develop highly visual, interactive, and layered Marketing Analytics solutions using Tableau; Set up analytics processes and dashboards for timely, actionable insights on marketing performance. Present insights to stakeholders and leadership
* Serve as day-to-day lead for global marketing ad-hoc requests, stakeholders span senior leadership to channel owners; Work across multiple datasets and vendors, using strong reasoning to answer the business questions being posed
* Conduct in depth ad hoc analysis as identified by stakeholders, including but not limited to customer trends, promotions, competitive assessments
* Responsible for the construction of basic to advanced SQL (Oracle/SQL Server) that provide the necessary data to support the business
* Leverage strong understanding of relational databases, business analysis, and SQL code to mine data at customer and program levels to drive insights; Create insights on audience segments to inform targeting
* Investigate dataflows with logic and SQL to answer business questions ad-hoc or with repeatable dashboards; Interact across multiple partners from a data perspective including data visualization suppliers, data warehouse, marketing data ops, customer marketing database supplier
* Build new marketing tracking capabilities for an integrated approach to marketing performance measurement including opportunities, calls, web behavior, bookings attribution, or marketing media mix modelling
* Maintain marketing data sourcing, structures and infrastructure that supports marketing measurement and reporting
* Ensure that measurement datasets are complete, accurate and available to support decision making
* Work with internal and external teams to continuously evolve our reporting and statistical methodologies and develop new ways of solving complex business problems

REQUIREMENTS:
* 3-5 years of experience in data analysis, statistics and data visualization; Using SQL or BI platforms (Tableau, DOMO, Power BI)
* 3+ years of Tableau experience; Specifically analyzing data
* Must understand the business and marketing side

Nice to Have:
* Project management and data warehouse technologies experience
* Familiar with Data Science

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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