Analyst/Sr Analyst, IT Digital Product Owner

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is a member of the Data Analytics Implementation Team within the Customer Intelligence Division. This role is responsible for managing the implementation and maintenance of the digital analytics tools (e.g., Adobe Analytics, Tag management System (Tealium), Data Collection Framework).
• Digital Analytics Implementation Analyst will strive to differentiate American as an industry leader in the digital customer experience. Successful candidates will be comfortable setting clear goals and direction, driving strategies, producing thoughtful analysis, delving into technical topics, and presenting to a wide range of executive stakeholders - to deliver the best digital customer experience.

What you'll do

• Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System (Tealium), and Data Collection Framework and marketing pixels) to ensure accurate and comprehensive data collection across aa.com, mobile app and kiosk.
• Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators (KPIs) that drive strategic decision-making and customer experience improvements.
• Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels, and perform duties of Adobe Analytics administrator, including SAINT classifications, managing shared dashboards.
• Identify opportunities for analysis and testing on the site that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders; promote the adoption of a test-and-learn culture
• Establish best practices for analyzing user behavior on the airline channels, configuring web analytics technology, and interpreting data.
• Develop and execute data-driven customer segmentation and personalization strategies to improve the customer experience and increase revenue through digital channels
• Help others design, analyze and communicate the results of their experiments
• Build a culture of experimentation by running successful tests, building partnerships with key stakeholders, and spreading interest in a test and learn culture
• Work with stakeholders to understand business needs and develop viable solutions
• Ensure the experimentation program is scalable, repeatable, effective, and meets stakeholder expectations
• Work with vendors and internal analytics implementation team to develop reporting strategies and ensure data is being collected properly and accurately
• Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns
• Define best practice approaches for successful digital experimentation and personalization programs
• Design, execute, and analyze A/B and multivariate testing strategies and analysis
• Build a culture of experimentation by running successful tests, building partnerships with key stakeholders, and spreading interest in a test and learn culture

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field
• Proficiency in Python, R or other relevant modern programming languages
• Experience with digital experimentation and causal inference
• Experience with SQL
• Experience with Adobe products, or similar testing tools
• Experience with Customer Data Platform (CDP) or Data Management Platform (DMP) is a plus

Preferred Qualifications- Education & Prior Job Experience

• MS in Statistics, Applied Math, Computer Science, Economics, Engineering or related field
• Experience with marketing technology tools including Adobe Analytics and Adobe Target
• Experience with Agile development and associated ceremonies

Skills, Licenses & Certifications

• Core technical skills, including experience with SAS preferred
• Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision
• Outstanding analytical thinking and problem solving abilities
• Ability to translate business goals to experiments
• Excellent interpersonal and communication skills, with the ability to tailor your approach to different audiences
• The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network
• Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.